Amazon Fresh Stores, Built by Engineers? 24 Sep, 2020

Amazon Fresh Stores, Built by Engineers?

Above is a quick snapshot of what an Alpha version 1.0 grocery store looks like.

After a visit to an Amazon Fresh store, I had mixed feelings about the shopping and “user” experience. From the outside, the store was clean and the parking lot was set up for what looks like the future of grocery shopping. Curbside pick up spots were everywhere:


Reminders to use curbside pickup everywhere:


Every shopping cart pushes mobile centric messaging. The 21st century tech shopping experience looked like things were in good hands…

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